Is Direct Mail and Promotion Marketing Dead?

Unsolicited mail and Promotional Marketing expert Phil Claps CEO of KC Printing in Barrington IL stated �I have heard again and again that TV died when streaming video found the net. Yet somehow these industries are growing and are providing more value for patrons who advertise. Same with Mail and Promotion Marketing Dead?

Phil Claps

( -- June 3, 2013) Barrington, IL -- Phil Claps And the Business KC Printing in Barrington IL answers the question �Is Direct Mail and Promotion Marketing Dead?"

The reason business owners feel direct mail is dead is due to the type of mail they're sending and their message. 64% of shoppers said they valued the mail they received, only 36% of economic owners believed customers valued their mailings, in accordance with a recently available USPS poll.

Phil Claps

Here�s a great article on unsolicited mail statistics by Jean Grunert, of Demand Media, some pertinent info for business mailings and some interesting stats. Simply, it�s some of the best suggestions about developing a sustainable company. The issue now isn�t who may have the best product but who has the best online marketing strategy to advertise their product or services.

Phil Claps CEO of KC Printing in Barrington IL stated �In yesteryear year we percieve Unsolicited mail response rates increase significantly. The main a part of your unsolicited mail campaign can be your call-to-action. Customers need to have a way of getting in contact with you easily or the entire campaign is a failure. You should find a way to motivate these to have more information, buy now or schedule a scheduled appointment. �

�78% of homes either read or scan advertising mail sent to their household.� ~ USPS Household Diary Study

Marketing is all about some activities that helps prospects build trust in your brand. It will take several attempt to close sales no matter what platform you are using. Remember you are not selling services or products you might be offering a strategy to an issue.

During our interview Phil Claps stated "I highly recommend that you have your marketing message reviewed with a professional firm, measure your results and don�t give up after one try. This will give the actual highest probability to achieve your primary goal."

Once you've prospects in your funnel it is essential to get Promotional gifts to your prospects hand. Promotional items remain going strong. Whilst lots of people assumed this method of advertising and marketing was dead in the water the contrary is, in fact, true as promotional products continue to be an incredibly powerful advertising tool.

Promotional items allow people to visit your brand and associate your brand. The more those who become aware of your brand the higher results you will notice in business and purchasers.



KC Printing entered 1988 in Palatine as a print broker from a 2 bedroom apartment. Our motto was Service, Service, Service.

We wanted to split up ourselves. So we treated every order like it was our first job, from my biggest customer.

As time passed, we added sales agents, branded appeal, and promotional gifts.

As the printing world changed, we embraced technology and dedicated to digital printing equipment to carry on providing the best outcome!

Our business grew even larger, snowballing into full blown commercial press and bindery-that means we could handle any job ;)

Today, we're an effective print shop. We now have 15k sq . ft . plant with 23 employees. And our quality has won the process of large national chains.

But our secret is that we always remember where we originated from. I bear in mind what it was like working from my apartment.

And so I treat each order as though it had been my first.
Phil Claps is available here at his KC Printing office.

KC Printing
Lake Barrington, IL 60010
Telephone: 847-382-8822



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